Information about DoelShop as a publisher

Via DoelShop, consumers can make a donation to a social cause of their choice. We do this by automatically passing a part of the commission on as a donation to the buyer's chosen cause.

DoelShop has thus built up a loyal, socially engaged support base, which feels supported by the webshops that help to make a difference.
 

Appreciation for affiliated webshops

It has already happened a number of times that DoelShop customers have sent an email to the relevant webshop to thank them for helping to provide a donation. At a time when public opinion is demanding more and more social involvement from companies, an affiliate partnership with DoelShop is not only good for growth in sales, but also holds substance as a corporate social responsibility strategy with a visible and tangible result.

The causes affiliated with DoelShop vary from local and countrywide social projects, from parents who raise money for their child that is not covered by the healthcare system due to a rare disease, organizations that make a structural difference to the vicious circle of poverty in other countries, charities that want to protect local nature, education programs to promote women's emancipation in areas where this is not yet self-evident, as well as (sports) associations, clubs and citizens' initiatives.

DoelShop mainly promotes projects that want to empower and support society to make a structural difference instead of creating dependency.
 

Category of Loyalty, Cashback, or something else?

DoelShop has been categorized in many different segments over the years. By some affiliate systems we are classified as loyalty, by others as sponsor and occasionally we still receive the label of cashback. At the same time, we have been promoting a number of large programs for years, with approval, that specifically don't accept cashback in their terms and conditions.

A new category of 'cashforward'  has even been issued for us,  because we do not give back part of the commission to the buyer, as with a cashback program, and therefore the buyer does not have the impression that they receive a discount at a webshop via DoelShop.

We can vouch for this last point, as we feel it important to emphasize that the buyer is never under the impression that they will get money in return or make purchases at a discount via DoelShop. The buyer exclusively comes to DoelShop because we promise to pass on a donation after they make a purchase.
 

Changing classification due to different interpretations

Which segment we belong in is up to you, the affiliate marketeer. Because it is also confusing for us at times, we trust that if our website is manually approved by you, DoelShop can then promote your website and generate sales. Occasionally it happened to us that a new affiliate marketeer was replaced and DoelShop received a new classification in the affiliate system, sometimes into the status ‘accepted’, sometimes into the status ‘rejected’.

Of course we will simply (have to) accept every categorization we receive, but we absolutely want to prevent the sales generated while we were still on status ‘accepted’ to be rejected retroactively. For us, this may mean that we have to reject all donations generated towards indignant customers, with all the consequences that entails. This has previously ended in a tedious legal battle, after which the commissions/donations were still awarded later on. We want to prevent this at all times, so we trust that a change of classification at the moment of decision is implemented from that moment of decision onwards- not retroactively.

If you would like to discuss something, please email info@doelshop.nl. We will be sure to respond in a timely manner and are always open to discussions or new ideas from your side.
 

Cooperation

At DoelShop, we want to keep the promise to customers that they can use our system to generate donations for social projects. We want to achieve this together with you and support each other to generate positive promotion for your brand and products, so that value is generated for all parties and a long-term cooperation can develop.

In our logo (depicted below) you can see 3 symbols that are working together. These represent the buyer who can now donate 'for free', the connected cause that can now receive an extra source of structural donations and the webshop/store that can generate extra sales because they choose to be socially involved through DoelShop.