Raise recurrings funds via DoelShop

DoelShop redistributes profits to social initiatives, that can generate a continuous source of income by using the platform, something that's not always easy to obtain for nonprofits and very few platforms offer. Because the webshops cover the costs of the donations, it's free for both your cause and your supporters, read here how DoelShop makes this possible. 

Next to that, DoelShop is the only concept that offers this service worldwide (through the name ShopDonation), allowing causes to raise funds from multiple countries at once. You can best think of DoelShop as a fundraising tool you can use to create structural donations. You can start doing so in a minute, by following these two easy steps.

How?

Step 1 is simply creating a cause page on DoelShop, with which you automatically create your own weblink in this form: shopdonation.org/name. Everyone who shops via this link from anywhere in the world will generate donations for your initiative (and if someone goes to DoelShop and manually selects your cause it will have the exact same result). Since most people shop online on a recurring basis, this can raise ongoing funds for your project - it's that simple.

Inform supporters

Step 2 is therefore to ask your initiative's supporters/followers to use your unique weblink when shopping online. Many of their favourite shops are participating and it won't cost them anything extra! Because they first click through your ShopDonation link, a part of each purchase amount becomes a donation to your cause. To help with the promotion, here are ready-made flyers/posters that you can download and personalize for free.

Warm circles

Informing friends/family can be an easy way to generate a small reliable source of income - something that can benefit any social project/association. The goal is now to increase this group of regular shoppers by activating the supporters of the project via social media, website and newsletter. To make this easy, we've put together free promotional materials such as website banners and ready-to-use promotional texts on our promotional tips page. If you place this on your website and use the promotion on social media, your nonprofit also have a chance to become Cause of the month.

How much can you generate?

This depends on how many people you can gather to shop online through your ShopDonation link. Similarly to crowdfunding, registering on DoelShop alone does not generate a continuous income. It's crucial to promote the link to your supporters with the guidance of our promotion tips.

Per user

Our statistics show that a consumer that uses DoelShop brings in an average of €5 per month (some achieve this by doing Christmas shopping once a year or obtaining one new insurance a year). Even for big charities, this amount is equivalent to bringing in a structural donor.

In practice, we have seen that it helps when the initiator gives an update or reminder every two to three months. For some, DoelShop is still a new concept and it needs some extra attention before 'donating for free' becomes a habit. Otherwise, the income can diminish a bit for some projects, which would be unfortunate as the concept is free of cost for all parties involved.

Lucrative periods

During the Christmas period a lot of online shopping is being done, so this is a lucrative period to promote your international ShopDonation link worldwide. In the beginning of the year, people often start booking their summer holidays, which can also bring in some substantial donations.

Take advantage of our unique offer

Keep in mind however, that the value of DoelShop is not that it raises funds in one go, but rather that it can generate a continuous source of income, which will grow to larger sums over time.

We hope to be of service to you in this way, also for the long term!

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